Glossary Premium Pricing Premium pricing is a pricing strategy where a product or service is intentionally priced higher than similar offerings in the market. Read

Glossary Anchor Price  An anchor price is a reference point used in pricing strategies. It starts with a high price to make subsequent prices seem

Glossary Ad Exchange  An ad exchange is a digital marketplace where advertisers and publishers interact to buy and sell ad space for targeted advertising. Read

Glossary Ad Tech Ad tech, short for advertising technology, is the software and tools used by advertisers to reach their target audience. Read on to

Glossary Absorption Costing Absorption costing is a method of accounting that allocates all manufacturing costs, both direct and indirect, to products. Read on to learn

Glossary Retail Pricing  Retail price is the cost that customers pay for purchasing goods or services from retail stores and online platforms. Read on to